Start with the measure
Name the question and what the number includes: tax, delivery, discounts, cancelled orders and partial refunds can change the meaning of an apparently similar total.
ANALYTICS / MEANING
Know what the total includes.
A useful number has a definition. Distinguish merchandise value, order value, received payment, refund and settlement before deciding what a report says about the business.
BUILT AROUND THE WORK
What this means
for your business.
Keep scope consistent
Compare the same currency, time basis, channel and reporting period. An order created today and a provider settlement received later may belong to different operational views.
Trace the answer back
A report is more useful when the team can follow a number into the underlying order, payment or adjustment. Establish who resolves an unexplained difference.
THE DETAIL IN BUSINESS CONTEXT
Know what a number actually contains.
A useful report needs a definition, period and scope. Orders, payments, returns and settlements can produce different totals without any one of them being the same measure.
Sales & refunds
State whether a measure includes tax, delivery, discounts, cancellations and partial refunds.
Money received
Trace provider or vendor balances back to the payment, fee and adjustment records that explain them.
INSPECT THE RECORDS AND DECISIONS
Compare like with like.
Keep the definition with the number so the business can make a defensible decision.
Operating concepts to inspect in your setup; this is not a wire-format schema. Exact API fields belong in the source-derived reference.
- Measure
- The event or value being counted.
- Period
- The time window and date basis.
- Currency
- The unit in which the value is reported.
- Inclusions
- Tax, delivery and other components.
- Reversals
- Returns, cancellations and refunds in scope.
- Underlying records
- The transactions that explain the total.
If two reports disagree
Check their definitions and timing before treating the difference as missing revenue.
Before sharing a result
State the scope, inclusions and source records alongside the figure.
CLOSER TO THE PRODUCT
Explore the details
behind the experience.
Actual views supplied from Agora. Open each capture to inspect the controls and context. These views are separate from the interactive examples and their illustrative data.
FULFILMENT REPORT
See how fulfilment is measured.
A focused view of the supplied fulfilment SLA panel: median time, orders in fulfilment and stage measures. Values belong to the supplied screen and are not a performance claim.
ONE PURCHASE / DIFFERENT MEASURES
The numbers have
different jobs.
Example merchandise €100, discount €10, provider fee €3 and later refund €20. Tax and delivery are excluded. No figure here represents actual merchant performance.
ACCEPTED ORDER VALUE€90
Scale: €0–€100 for this illustration.
The accepted commercial value.
€100 merchandise less €10 discount equals €90. This measure does not prove that a payment or settlement has arrived.
Sample arithmetic, not an Agora accounting definition or a live financial result.
FOLLOW THE PROCESS
From the first step
to the next decision.
01
Define the question
Choose the business measure and the decision it should support.
Define the question→Set the scope→Trace a difference
02
Set the scope
Check period, currency, channels and inclusions.
Define the question→Set the scope→Trace a difference
03
Trace a difference
Inspect the transactions, fees, refunds or timing behind the result.
Define the question→Set the scope→Trace a difference
Operating walkthrough · Review the exact configuration for your business.
A CLEARER PICTURE
Good questions.
Useful answers.
Are sales and cash received interchangeable?
No. They describe different events and may legitimately differ by fees, refunds or timing.
Does a report replace accounting review?
Reporting helps inspect the operation. Confirm the definitions, exports and bookkeeping responsibilities with your finance team.
BUILD WITH AGORA
Your next chapter starts here.
Bring your business, your ambition and the questions that matter. Let’s explore what you can build with Agora.