Plan around a business objective
The campaign workspace brings audience, budget, timing and goals into the planning process. Start with the change you want, such as introducing a collection or encouraging an appropriate repeat purchase.
MAKE THE NEXT INTERACTION COUNT
Turn customer context into a considered campaign.
Bring campaign planning close to the catalogue and customer relationships that make it useful. Define the audience, objective and message before choosing the channel.
BUILT AROUND THE WORK
What this means
for your business.
Use the context you already have
Product information and customer segments help a campaign fit its audience. Review the source data and consent requirements rather than sending the same message to everyone.
Learn from the result
Agree how success will be measured and which records support the result. Provider delivery data, store activity and actual orders answer different questions.
THE BUSINESS BEHIND THE CAPABILITY
From a product story to a relevant next step.
Prepare the audience, offer, channel and review responsibility before a campaign leaves draft. Keep marketing grounded in the products and customer context of the business.
The audience
Review the rule and representative matching records, then check the permission for the chosen channel.
The outcome
Distinguish a prepared draft, a published campaign, engagement and a resulting order when reviewing performance.
INSIDE MARKETING
A campaign needs a purpose, an audience and an operating path.
Marketing is more effective when it uses the catalogue and customer context already inside the business. The campaign workspace brings the plan together; the enabled communication or advertising services determine how that plan is executed.
Objectives
State the outcome the campaign is intended to support, from collection discovery to a relevant repeat purchase.
Audience selection
Use customer segments and the information needed to judge whether the message is relevant.
Offer & product context
Keep product details, price information and promotional conditions consistent with the buying journey.
Budget & timing
Plan the campaign window and the commercial limits around the activity.
AI-assisted planning
Use plan generation as a starting point that the campaign owner can review and refine.
Execution & learning
Launch through the configured channel and distinguish delivery, engagement and actual order outcomes.
FOLLOW THE BUSINESS JOURNEY
A concrete operating example.
A brand prepares a collection launch. The team chooses an audience, reviews the product story and defines an objective. It checks the offer and communication permissions, then launches through the enabled provider. The result is assessed using the agreed metric rather than treating message delivery as revenue.
The exception matters, too.
| What happens | What the team needs to resolve |
|---|---|
| A provider is configured but not enabled | Complete the provider approval and activation steps before promising delivery. |
| The offer changes | Review the campaign material and the checkout conditions together. |
| The reported result is unclear | Separate channel delivery, engagement and orders; confirm the reporting period and attribution assumptions. |
Inspect the supplied workspace.
Supplied Agora marketing workspace. This capture provides interface context; the operating scenarios on this page use separately labelled sample data.
FOLLOW THE PROCESS
From the first step
to the next decision.
01
Choose the audience and purpose
Define a relevant segment and the commercial goal.
Choose the audience and purpose→Prepare and review→Launch through the enabled channel
02
Prepare and review
Check product details, offer terms, timing and channel permissions.
Choose the audience and purpose→Prepare and review→Launch through the enabled channel
03
Launch through the enabled channel
Confirm the messaging or advertising setup and evaluate the outcome against the original goal.
Choose the audience and purpose→Prepare and review→Launch through the enabled channel
Operating walkthrough · Review the exact configuration for your business.
A CLEARER PICTURE
Good questions.
Useful answers.
Are communication providers included?
Provider connections, approvals and usage charges depend on the chosen setup.
Can AI help plan a campaign?
Agora’s marketing workspace includes a plan-generation flow. Review suggestions and supported execution actions before launch.
Can I measure repeat purchasing?
Explore the analytics and customer views, then agree metric definitions and the reporting period.
BUILD WITH AGORA
Your next chapter starts here.
Bring your business, your ambition and the questions that matter. Let’s explore what you can build with Agora.