Know the buying organisation
Company accounts and buyer roles let you describe who is purchasing and on whose behalf. Agree who can place an order, manage the account or approve a decision.
BUILT FOR BUSINESS BUYING
Different buyers. Different terms. One business.
Serve business customers within your commerce operation. Explore company accounts, buyer responsibility, customer-specific pricing and the purchasing process behind a wholesale order.
BUILT AROUND THE WORK
What this means
for your business.
Price for the relationship
Trade price lists and quantity breaks represent commercial agreements, not just a discount code. Define eligible accounts, applicable products, currencies and effective periods.
Respect the purchasing process
Quotes, purchase orders, approvals and payment terms need an agreed journey. Review the exact functions and credit responsibilities that apply to your B2B configuration.
THE BUSINESS BEHIND THE CAPABILITY
Wholesale begins before checkout.
A trade relationship determines who buys, which agreement applies and what needs review. Price, approval and payment terms are connected commercial decisions with different owners.
Company & buyer
Separate the organisation from the individual who acts for it. Review access when a person changes role or leaves.
Quote & accepted order
Preserve the agreement that was accepted and define what happens when a price list changes while a quote is still open.
INSIDE B2B & WHOLESALE
Business buying is an account relationship.
Wholesale introduces commercial rules that differ from an ordinary retail checkout. The buyer represents a company, the applicable price may follow an agreement and the purchase may need approval or payment terms. Design those decisions as one journey.
Companies
Represent the organisation that holds the commercial relationship.
Buyer roles
Separate account management, ordering and approval responsibilities.
Price lists
Apply agreed prices to the right account and catalogue context.
Quantity breaks
Review how unit price changes at the relevant order quantities.
Purchasing process
Scope quotes, purchase-order references and approval requirements for your setup.
Terms & finance
Keep credit decisions, payment terms and collection responsibility commercially explicit.
FOLLOW THE BUSINESS JOURNEY
A concrete operating example.
A trade customer receives access to an agreed catalogue and price list. Its buyer selects a larger quantity and reviews the applicable price. The order follows the configured purchasing process, while the account manager retains the agreed commercial context through fulfillment and payment.
The exception matters, too.
| What happens | What the team needs to resolve |
|---|---|
| A buyer leaves the company | Change the account access without losing the commercial history. |
| A price agreement expires | Review effective pricing and the treatment of open carts or quotes. |
| An order exceeds the agreement | Follow the defined approval or credit decision rather than silently changing the terms. |
Inspect the supplied workspace.
Supplied Agora finance workspace. This capture provides interface context; the operating scenarios on this page use separately labelled sample data.
FOLLOW THE PROCESS
From the first step
to the next decision.
01
Set up the commercial relationship
Define the company, buyers and permitted purchasing actions.
Set up the commercial relationship→Apply the pricing agreement→Follow the purchase
02
Apply the pricing agreement
Check the eligible catalogue and prices for the buyer’s account.
Set up the commercial relationship→Apply the pricing agreement→Follow the purchase
03
Follow the purchase
Review approval, order creation, fulfillment and the agreed payment process.
Set up the commercial relationship→Apply the pricing agreement→Follow the purchase
Operating walkthrough · Review the exact configuration for your business.
A CLEARER PICTURE
Good questions.
Useful answers.
Can retail and wholesale share a catalogue?
Explore how your catalogue, stock and account-specific pricing should interact in a B2B demo.
Are credit terms automatic?
No. Credit decisions and payment-term responsibility belong to your commercial agreement.
What should I bring to a demo?
Bring an example buyer account, a price list and a typical order approval process.
BUILD WITH AGORA
Your next chapter starts here.
Bring your business, your ambition and the questions that matter. Let’s explore what you can build with Agora.