Ask the right sales question
Inspect channel activity, order mix and the reporting period. A useful comparison states whether it includes returns, taxes, delivery charges and cancelled orders.
FROM SALES TO UNDERSTANDING
See the business behind the numbers.
Bring sales analysis and financial records into the same operating picture. Understand the difference between what was ordered, what was paid and what the business actually received.
BUILT AROUND THE WORK
What this means
for your business.
Keep financial detail inspectable
Chart-of-accounts and payment workspaces provide another layer beneath sales totals. Follow individual records before treating a dashboard figure as a reconciled financial result.
Know where the money belongs
Marketplace commissions, vendor balances and payment-provider settlements add different responsibilities. Separate platform reporting from formal accounting and confirm the export or handoff your finance team needs.
THE BUSINESS BEHIND THE CAPABILITY
Know what a number actually contains.
A useful report needs a definition, period and scope. Orders, payments, returns and settlements can produce different totals without any one of them being the same measure.
Sales & refunds
State whether a measure includes tax, delivery, discounts, cancellations and partial refunds.
Money received
Trace provider or vendor balances back to the payment, fee and adjustment records that explain them.
INSIDE ANALYTICS & FINANCE
A number is useful when its meaning is clear.
The same trading day can produce an order total, a captured-payment total, a delivered-order total and a settled-funds total. They are not interchangeable. Bring reporting into the operating discussion and keep a route from the headline to its underlying records.
Sales analysis
Inspect the period, channels and order states included in a sales result.
Product performance
Review item activity in the context of returns, stock and relevant cost data.
Customer patterns
Understand repeat behaviour and segments using agreed definitions.
Payment visibility
Compare transactions and refunds with the orders they relate to.
Financial structure
Use the finance and chart-of-accounts workspaces as part of an agreed bookkeeping process.
Marketplace balances
Separate gross sales, commission and seller obligations before assessing payout.
FOLLOW THE BUSINESS JOURNEY
A concrete operating example.
The team notices that sales and received cash differ. It fixes the period and currency, identifies unpaid orders and refunds, then compares provider settlements and fees. The resulting explanation supports an action: a collection follow-up, a reconciliation task or a reporting correction.
The exception matters, too.
| What happens | What the team needs to resolve |
|---|---|
| Two reports disagree | Compare included states, dates, charges and currency before choosing one as authoritative. |
| Cost data is incomplete | Do not treat an apparent margin as a reliable profitability result. |
| A dashboard looks reconciled | Trace the figure into the underlying transactions before using it for a finance decision. |
CLOSER TO THE PRODUCT
Explore the details
behind the experience.
Actual views supplied from Agora. Open each capture to inspect the controls and context. These views are separate from the interactive examples and their illustrative data.
FULFILMENT REPORT
See how fulfilment is measured.
A focused view of the supplied fulfilment SLA panel: median time, orders in fulfilment and stage measures. Values belong to the supplied screen and are not a performance claim.
FOLLOW THE PROCESS
From the first step
to the next decision.
01
Define the metric
Choose the business question, period and included records.
Define the metric→Inspect the underlying activity→Agree the next action
02
Inspect the underlying activity
Trace the number back to orders, transactions or ledger records.
Define the metric→Inspect the underlying activity→Agree the next action
03
Agree the next action
Use the finding to plan stock, resolve a payment issue or prepare a finance handoff.
Define the metric→Inspect the underlying activity→Agree the next action
Operating walkthrough · Review the exact configuration for your business.
A CLEARER PICTURE
Good questions.
Useful answers.
Is sales revenue the same as cash received?
No. Unpaid orders, refunds, fees and settlement timing can all create differences.
Does this replace my accountant?
No. Confirm bookkeeping, reporting and local compliance responsibilities with the appropriate professional.
Can AI help interpret the business?
Explore merchant intelligence alongside the underlying data. Important decisions still need context and appropriate approval.
BUILD WITH AGORA
Your next chapter starts here.
Bring your business, your ambition and the questions that matter. Let’s explore what you can build with Agora.