Set the standard for participation
Define who may sell, how products are reviewed and which information a vendor can access. The operator and seller need clear responsibilities from onboarding onwards.
MANY SELLERS. ONE COMMERCE FOUNDATION.
Build the place they come together.
Create a marketplace within Agora, with the operator, sellers and customer journey considered as one operating model. Keep catalogue responsibility, fulfillment and money movement explicit.
BUILT AROUND THE WORK
What this means
for your business.
Understand one basket across sellers
A customer may see one purchase while several sellers are responsible for items. Inspect the split-order, stock and fulfillment journey for your marketplace configuration.
Make the commercial model visible
Commission, seller balances, refunds and settlements affect different parties. Decide how earnings are calculated and who owns payment, dispute and payout obligations.
THE BUSINESS BEHIND THE CAPABILITY
A marketplace is an operating model.
Give each seller a clear place in catalogue and order work. Keep the whole customer purchase visible to the operator without losing item-level responsibility.
Seller scope
Define which products, orders and customer details each seller may see and change.
Commercial balance
Commission, refunds, fees and adjustments explain the balance. A sales total alone is not a payout instruction.
INSIDE MULTI-VENDOR MARKETPLACES
One customer experience. Several accountable businesses.
A marketplace introduces operator and seller responsibilities behind the customer’s purchase. Catalogue control, seller access, item fulfillment and settlement rules need to fit together so one basket does not become several disconnected operating stories.
Seller onboarding
Apply the marketplace’s participation and review standards.
Vendor access
Give each seller the products and work appropriate to their responsibility.
Catalogue governance
Define product ownership, review and publication rules.
Split-order operations
Inspect which seller or team is responsible for each part of the purchase.
Commission model
Agree how marketplace earnings are calculated and adjusted.
Statements & settlements
Trace balances, returns and prior payments before seller payout.
FOLLOW THE BUSINESS JOURNEY
A concrete operating example.
A customer purchases items from two sellers. The operator sees the whole order while each seller receives its permitted responsibility. Fulfillment and any exception are coordinated with one customer-facing response. Finance separates the customer payment, marketplace earnings and vendor balance before settlement.
The exception matters, too.
| What happens | What the team needs to resolve |
|---|---|
| One seller cannot fulfill | Resolve that item’s customer, delivery and financial consequence without assuming the whole order has the same outcome. |
| A return changes the balance | Associate the adjustment with the original sale and vendor agreement. |
| A seller requests payout | Reconcile accepted sale values, deductions and prior payments before approval. |
Inspect the supplied workspace.
Supplied Agora store workspace. This capture provides interface context; the operating scenarios on this page use separately labelled sample data.
FOLLOW THE PROCESS
From the first step
to the next decision.
01
Define operator and seller roles
Agree onboarding, catalogue access and product-review rules.
Define operator and seller roles→Follow a multi-seller order→Reconcile the outcome
02
Follow a multi-seller order
Inspect item allocation, fulfillment responsibility and customer communications.
Define operator and seller roles→Follow a multi-seller order→Reconcile the outcome
03
Reconcile the outcome
Trace sale value, commission, returns and seller balances before payout.
Define operator and seller roles→Follow a multi-seller order→Reconcile the outcome
Operating walkthrough · Review the exact configuration for your business.
A CLEARER PICTURE
Good questions.
Useful answers.
Is Agora already used by a marketplace?
Agora is live with pilots including a multi-vendor marketplace. Ask for a demonstration relevant to your operating model.
Who receives customer payments?
The merchant-of-record and payment arrangement must be agreed for the marketplace and its providers.
Can every seller see every order?
Access should match seller responsibility. Review the exact vendor permissions in your configuration.
BUILD WITH AGORA
Your next chapter starts here.
Bring your business, your ambition and the questions that matter. Let’s explore what you can build with Agora.