Grocery is the only retail where the same customer buys most of the same things every week, and where being out of one item can lose the whole basket.
Both facts should shape the shop. Usually neither does.
The weekly shop
Make the second order easier than the first.
Repeating
- Reorder the whole basket from last time
- Or just the parts they still want
- Replenishment timed to when it runs out
- Not on a fixed schedule somebody guessed
Fulfilling
- Delivery slots with real capacity
- Multi-location picking
- From whichever store can actually fulfil it
- Click and collect from any of them
Not wasting
- Short-dated stock surfaced
- Discounted before it becomes waste
- Substitution rules per product
- COD confirmed before the van goes out
When something is out
The substitution conversation, handled before the doorstep.
-
01
The rule is yours, per product
Same brand different size, different brand same size, or never substitute. Set once, applied every time.
-
02
The customer is asked, not told
While there is still time to say no — which is the difference between a substitution and a complaint.
-
03
The price is honoured
They pay the lower of the two. Charging more for a substitute you chose is how you lose a weekly customer over ninety cents.
-
04
The refusal is recorded
So the same substitution is not offered again, and so you can see which products are worth restocking faster.
Before the van leaves
1
conversation that decides whether the parcel is accepted.
In a cash-on-delivery grocery market, a refused delivery is not just a lost sale — it is chilled stock in a van for two days. Confirmation before dispatch is the highest-return thing on this page.
Next step
See it with your own products in it.
We will load a sample of your catalogue and show you the slot picker, the substitution rules and the reorder flow against your own products.
- What we will want
- A sample of your real catalogue
- What you will see
- Your business, not a demo shop
- What we will tell you
- Honestly, whether this is worth moving for yet