Fashion has the highest return rate in retail and the most avoidable reason for it.
People order two sizes because they cannot tell which one fits. Everything downstream of that is cost.
Where the margin goes
2
sizes ordered, one kept, both shipped and one shipped back.
You paid to send two and to receive one, and the kept item now has to carry all of it. Reducing size uncertainty is worth more than almost any conversion optimisation available to you.
Before they order
Reduce the uncertainty rather than absorbing the cost.
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01
Size guides per product, not per site
Because your supplier’s medium is not the same as the one you sold them last season, and pretending otherwise is what causes the double order.
-
02
Fit guidance from the assistant
Drawing on this customer’s own past orders and returns. Somebody who kept a large last time should be told so.
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03
Reviews that mention fit, surfaced
"Runs small" from forty customers is better data than any chart, and it should be visible at the point of choosing, not buried.
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04
Return rate per product, visible to you
Some products are simply badly sized. You cannot fix that until you can see which ones.
When it comes back
Exchange keeps the sale. Refund does not.
The flow
- Exchange offered before refund
- With the right size already suggested
- Customer-initiated, against the real order
- Your real policy, applied automatically
The catalogue
- Variants by size, colour and fit
- Lookbooks and collections
- Because fashion sells in outfits, not units
- Size guides per product, not per site
The visibility
- Return rate per product
- Reasons, not just counts
- Serial returners identified
- So you can decide what to do about them
Next step
See it with your own products in it.
We will load a sample of your catalogue and show you the size guidance and the return flow against your own products.
- What we will want
- A sample of your real catalogue
- What you will see
- Your business, not a demo shop
- What we will tell you
- Honestly, whether this is worth moving for yet