An app that only does what your website does is a slower website with an install step in front of it.
What justifies the icon on their home screen is being able to reach them without paying an ad platform for the privilege.
The whole argument
0
pounds paid to reach a customer who already installed you.
Every other channel is rented. Push is the one place where the relationship is direct, which is also why it is the one place where sending too much does permanent damage.
What to send
Four that are welcome. Everything else is a risk.
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Your order has shipped
The single most-opened message any shop sends, and the one customers complain about not receiving.
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It is back in stock
They asked. This is a favour, not marketing, and it converts like one.
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The sale you told them about is starting
Once, at the start. Not four times over the weekend from three different automations.
-
New arrivals in something they actually buy
Based on what they have bought, not on what you need to shift. The difference is the uninstall rate.
Their account travels
Same login, same history, same basket.
Somebody who added to basket on your website and opened the app should find the basket. That this needs saying at all tells you how many apps get it wrong.
- One login — across the app, the website and the till
- One order history — including the orders placed before they installed
- One wish list — and one loyalty balance, earned and spent anywhere
- Push as a channel — alongside email, SMS and WhatsApp, with frequency capped across all of them
- Platforms
- iPhone and Android
- Also sends
- WhatsApp and SMS for order updates
- Frequency
- Capped across every channel, not per channel
Measured
Whether the app is earning its place.
Reach
- Installs and active users
- Push opt-in rate
- Open rate per message type
- Uninstalls after each send
Money
- Orders from the app
- Basket size, app versus web
- Repeat rate of app users
- Revenue per installed customer
Health
- Sessions per user per month
- Time from install to first order
- Lapsed app users
- Which messages cost you subscribers
Next step
See your own shop as an app.
We will build it from your live catalogue and send you a link that runs the real app in your browser. No commitment, and nothing submitted to a store until you say so.
- Connects to
- Shopify, WooCommerce, Agora
- From
- $49 a month
- Published under
- Your own Apple and Google accounts