Not which ad produced a click. Which ad produced a sale, and whether that sale made any money.
Meta, TikTok and Google managed from one place, with the order data to close the loop rather than a platform grading its own homework.
"A campaign that sells a lot at a discount can still lose money. Revenue dashboards are cheerful about exactly the campaigns you should stop." Measured in margin
Every campaign report here can be read in margin after discounts and returns. It is the same query — it is just the one nobody makes the default, because it is less flattering.
Closing the loop
The part most setups quietly skip.
-
01
The ad runs
Meta, TikTok or Google, built and budgeted from one place instead of three tabs and a spreadsheet reconciling them.
-
02
Click-to-WhatsApp opens a conversation
Rather than a landing page nobody scrolls. In markets where people buy through conversation, this is the shorter route to an order.
-
03
The order is matched back
Conversation to order, order to ad. Not a modelled estimate — the actual order, because the shop and the marketing are the same system.
-
04
Real conversions are reported back
So the ad platforms optimise against sales rather than clicks. Their targeting gets better because you fed it something true.
What you can act on
Audiences built from buyers, not browsers.
Audiences
- Lookalikes from people who bought
- Not from people who clicked
- Excluding recent purchasers
- Excluding serial returners
Budget
- One view across three platforms
- Spend against margin, not revenue
- Budget on autopilot within limits you set [SOON]
- Alerts when a campaign turns unprofitable
Proof
- Ad to conversation to order
- Cost per acquired customer
- Repeat rate by acquisition channel
- Which channel buys customers who come back
Why this beats a pixel
0
third-party pixels required to know what actually sold.
A tracking pixel tells an ad platform what it wants to hear. Order data tells you what happened. When the shop and the marketing share a database you do not have to choose which one to believe — and no customer data leaves to somebody else's ad platform to find out.
Next step
See it against your own customers.
We will connect a sample of your real order history and show you the segments it finds — including the ones you would not have thought to build.
- Works with
- Agora, Shopify, WooCommerce
- Priced by
- Brand and message volume
- What we will tell you
- Whether your list is worth the spend yet